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The following list shares some of the ways brands are using Snapchat to reach their customers and online community Product launch Snapchat is the perfect platform for a product launch. Think about doing a series of quick reveals before the product launch date to pique interest. Behind-the-scenes update Go backstage at the theater, a concert, or a sports or keynote-speaking event. Or give a tour of the parts of your business that people don t usually get to see. Home tour Realtors can share photos of available homes in their areas. Product demo Show how your products work or offer life hacks using your products. Live update from an event Report live from parades, rock concerts, football games, high school sports, and more. Exclusive content for the Snapchat community Share images and video your customers don t see on Facebook, Twitter, and Instagram. Give them a reason to follow you. Target specific followers If you think that a member of your Snapchat community would benefit from your product or service, reach out privately with an offer. For example, if you re promoting a spa brand and you notice a harried mother among your Snapchat followers, you could privately reach out and say You could probably use a break! Here s a 50 percent discount at our spas. Call to action Create snaps that encourage users to sign up for your newsletter, read an article, or shop at your website. Announcement Announce new hires, new products, new fashion colors, events, or other noteworthy items. Job opportunities GrubHub recently announced a job opportunity for someone with Snapchat skills. People could apply by sharing innovative Snapchat doodles a creative way to find applicants with a particular set of skills. Guest introduction Will you be interviewing a guest on your podcast or YouTube show? Use Snapchat to reveal your latest guest. Recipe or tantalizing food item Use food items to direct snappers to your restaurant or food blog. Taco Bell is a good example of a Snapchat account that uses snaps to introduce new menu items. Photo, video, or other contest Encourage your Snapchat community to get creative and send you fun video, photos, doodles, or other snaps. Provide a prize and choose a winner. Animations and a series of video Use a series of photos to create an animation or show movement beyond a regular snap by adding several photos, one after another, to your Snapchat story. Or make several 10-second videos and share to your story one after another, to tell a longer story. Your own geofilters Create and use your own geofilters and share them with your Snapchat community. See the Using lenses, filters, and geofilters section, later in the chapter. Coupons Use the Doodle feature to create coupons and share codes and discounts. Directions to your website, blog, or sales page Share a URL to drive traffic back home. Then there s your personal information sections nonheadline news . Say you trade stocks and want your Personal Finance section to reflect quotes, your portfolio, and recent upgrades and downgrades. Then on the other side of your screen you want a currency converter and a Web site tracker. Make those menu selections, and seconds later you re looking at the data screen of your choice. You choose what to include or exclude, and you can customize as often as you d like. Customize the Business section, Health section, Entertainment section, Travel section, and others. And once you have it all set up the way you want it, will you use it? Of course! And what did it cost you? Permission to exchange information about yourself and to set up a communication channel to receive information about things that interest you. Jala Smith-Huys, founder of Seek Swoon, created a business that stands out. Seek Swoon creates and sells knit throw blankets inspired by a love of design, home goods, and travel Figure 1.1 .
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